After the extensive Overhaul process of developing a brand strategy and identity it became clear that rather than being a restaurant, Kitchenette were actually a service providers. Based on this insight we designed a new logo and range of package designs which supported Kitchenette's new tagline: “Lunch Made Easy”. You might say Overhaul assisted its client with their new recipe for success.
My Role: Creative & Art Direction
Credits: Brand Strategist: Rima Ali, Designers: Saed Saleh, Hani Adnan, Copywriter: Chuck Mura