A logo that is floating on air. Like the structure itself! this design is reminiscent of graceful wings in flight or the gentle turbulence of a breeze. It hints at the classic hospitality of a bedouin tent and is organic within it's surroundings. It is emblematic of the spacious interior that empowers the individual instead of intimidating him. And THE CROWN stands proudly as an enduring symbol of the monarchy that is some much a part of who we are. The earthly tones of the sea and sky married to the most regal of golds. A design that is firmly rooted in our past and yet dynamically mirrors our ambitions and points to our future.
sketches and revisions
Visual Identity Guideline